Powerful Messaging Part 1: This is your Brain on Stories
A challenging task. A scary moment. Or embarrassing experience. We’ve all had those times where, afterward, we think “At least I got a good story out of it.” But what makes a story a good story?
Powerful Messaging Part 2: Who’s the Hero?
No matter how long or short it is, every successful story has three elements—a hero, a villain, and quest. Sounds great, right? But how does having a clear hero, villain, and quest apply to your products?
Powerful Messaging Part 3: The Golden Circle
We all can say what we do at our jobs. Most of us can say how we do it. But when it comes to why we’re doing, it gets a bit more complicated. So what is your company’s why?
Conveying Complex Science with Animation
Creating a compelling way to explain what your technology or device does—and why it matters—is vital to your company and product’s success. The first rule of storytelling is to show, not tell…
Anatomy of a Successful Sales Video
What’s the audience connection to your product or service? Who are you talking to? How do you want to make them feel? Knowing your audience is one of the biggest factors in determining your video’s creative direction…
Top 10 Considerations for Choosing a Video Production Company
So, you want to make a video. Now the question is – how do you find the right people to make it? You want it to stand out, stay true to your brand, inspire and motivate…